Customers · founding cohort

Brands that refuse to ship a wrong logo.

The brands below pay rupees in advance for a single guarantee — every frame that ships through Drishti has been measured against their brand vault, not the model’s memory. The numbers are honest.

62
founding members
47k
generations shipped
94
median fidelity
8%
chaos-filtered rate
Case studies

The brand, the pain, the number that moved.

Three anchors · founding cohort
Essence Nocturne — Drishti generation
Premium perfume · Mumbai
Essence Nocturne
Essence NocturnePremium perfume · Mumbai

Essence Nocturne shipped a 50 ml hero across eight marketplaces in eight different shades of midnight blue. Their cyclorama bottle was ΔE 23 off the master color on Amazon and ΔE 11 off on Nykaa — close enough for a model to call it cobalt, far enough that 1 in 14 customers returned the unit citing “wrong colour”. The brand was paying for the photoshoot four times a year and still ending up with a fractured catalogue.

Six weeks after locking the Brand Vault with a ΔE-2 colour clamp and a Devanagari-aware OCR pass, Essence Nocturne’s catalogue stabilised. Every variant of every fragrance now ships against a single colour anchor, every label is verified before it enters the library, and the founder approves a campaign on Monday that goes live on Tuesday. The Monday-versus-Thursday drift is gone.

1,840
gens / month
96
median fidelity
11 hr
saved per campaign
Aura Botanica — Drishti generation
Beauty serum · Bengaluru
Aura Botanica
Aura BotanicaBeauty serum · Bengaluru

Aura Botanica ran a 27-SKU range across moisturisers, serums, and toners — every SKU shot in a different studio with a different lighting rig. The bottle was the same, the typography was the same, but the brand looked like three different companies on Myntra. Their agency was charging ₹4,200 a hero and still returning a Holi campaign with the dropper cap drifted from amber to honey.

Aura Botanica spent two days populating the Vault with their four ref slots and twelve forbidden mistakes. They now generate the full 27-SKU catalogue in a single afternoon, brand-locked, marketplace-exported, and signed with C2PA before any image leaves the workspace. ΔE drift on the amber dropper reduced from 23 to 4 in six weeks. The agency contract was not renewed.

2,610
gens / month
95
median fidelity
18 hr
saved per campaign
Pichwai Heritage — Drishti generation
Decor · Jaipur
Pichwai Heritage
Pichwai HeritageDecor · Jaipur

Pichwai Heritage sells hand-painted wall pieces with bilingual labelling — Devanagari for the provenance card, English for the marketplace listing. Every AI tool they tested rebuilt the देवनागरी as visual noise — the “कृष्ण” on a label became kalligraphic mush, the “राधा” became unreadable. Their Diwali campaign in 2025 went out with three SKUs literally mis-titled.

PaddleOCR with the Devanagari head, Vault-bound, refuses any generation where the label OCR diverges from the source. Pichwai Heritage now ships their Karva Chauth, Diwali, and Holi catalogues with the bilingual block intact — verified, watermarked, and signed. Zero rebuilt-by-hand frames in 2026. Their founder describes it as “the first AI tool that knew what a दृष्टि was.”

980
gens / month
97
median fidelity
26 hr
saved per campaign
The wall

A small, deliberate cohort.

62 founding · 8 shown

We cap founding-member pricing at one hundred brands and refuse spillover. These eight ship with us today.

  • Essence Nocturne
  • Aura Botanica
  • Pichwai Heritage
  • Saffron & Salt
  • Indigo House
  • Velvet Wick
  • Atelier Karva
  • Coromandel & Co.
In their words

Said directly, on the record.

Pain → fix, unedited
  • We used to rebuild every Diwali campaign by hand because the model could not read देवनागरी. Drishti was the first one that just shipped the label correctly.

    Riya Sengupta
    Founder · Pichwai Heritage
  • Pebblely shipped a wrong logo to 8,000 emails. Drishti refuses to ship below 75 fidelity. That difference is what we pay for, and the math works.

    Aniket Mehra
    CMO · Aura Botanica
  • The fidelity card is the audit trail my legal team asked for. Every frame, every score, every reason. No other tool gives us that.

    Devika Rao
    Head of Brand · Essence Nocturne
Industry breakdown

Where the founding cohort ships from.

Founding cohort · n=62

Premium D2C dominates; spice and food show up because Drishti is the only tool that reads their labels; regulated brands are growing fastest.

  • 38%share
    D2C beauty
    Serums, balms, perfumes — colour-sensitive
  • 24%share
    Spice & food
    Bilingual labels, festival catalogues
  • 21%share
    Fashion & decor
    Apparel, jewellery, Pichwai pieces
  • 17%share
    Regulated
    Perfume, wellness — MRP / FSSAI overlay

Your shipment deserves the same discipline.

Founding-member pricing closes at 100 brands. 62 spots are taken. The Vault is ready.