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About · the studio

Drishti means sight.

Sanskrit, dṛṣṭi — “vision, way of seeing.” The thing a brand asks an AI tool to do is to look at a product and to see it correctly.

We named the studio after the part of the job we refused to compromise on.

दृष्टि

/ dɻɪʂʈi / — Sanskrit; noun

The story

Why this studio, in this city, at this price.

01

We started Drishti because no AI tool respected what a brand actually ships.

Pebblely changed our friend’s logo color on the way to 8,000 inboxes. Photoroom rebuilt a Devanagari label as visual noise. Botika handed back a model when the founder needed a product on a surface. Each tool optimised for the wrong frame of the job. We wanted to build the one that optimised for what a packaging designer would notice — the logo, the label, the proportions, the colour. The one that refuses to ship a frame that drifts.

02

We chose India first because Indian D2C is the highest-velocity market in the world and the most under-served by Silicon Valley AI tools.

An Indian D2C founder ships a Diwali catalogue, a Karva Chauth campaign, a Holi drop, and a Pongal hero — in the same quarter, in three languages, across eight marketplaces with eight different listing rules. The Bay Area tools cannot read देवनागरी. They invoice in dollars. They have never heard of FSSAI Rule 6(10A). Drishti was built on the other side of that bolt. INR billing, GST on the invoice, ap-south-1 by default.

03

Premium pricing on purpose: we’d rather have 100 brands using us seriously than 10,000 abusing free credits.

The verifier is GPU-expensive and our refund policy is real — a free tier would tax the brands who pay to subsidise the brands who don’t. We run a paid pilot week instead, capped at 100 founding-member workspaces, and we close the cohort when it’s full. The math: ship a non-drifted hero for a serious team, and the team renews. We don’t need a million users. We need the right hundred. After that, we earn the next hundred.

Principles

Six rules we do not bend.

The promises below sit inside the studio as hard constraints — not aspirations, not roadmap items. If we ever break one, you have grounds to refund the contract.

  • Never bill for a refunded output.

    Fidelity under 75 auto-refunds. The credit returns to your balance, the audit row stays.

  • Never train on customer images without explicit opt-in.

    Your uploads are your uploads. The verifier reads them; the model never learns them.

  • Devanagari is a first-class language.

    PaddleOCR with a fine-tuned Hindi head, equal weight to English text, by default.

  • Premium pricing protects the people who pay.

    We don’t carry free riders on the back of paying brands. No free tier, only a paid pilot week.

  • Brand fidelity is not negotiable.

    Logo color, label text, proportions — measured before ship. The model gets to suggest; the verifier gets to refuse.

  • Refunds before excuses.

    If the frame is wrong, the credit comes back. We argue with the model, not with the customer.

We’re hiring.

Built by a small team in Mumbai.

Drishti Labs Pvt Ltd · Andheri West, Mumbai 400053